Season 1 | Episode 56: The Truth About Marketing ROI Every Business Owner Needs to Know
Show Notes:
What actually drives results in marketing today is not more activity. It is better strategy.
In this episode of C Suite Secrets, Heather Parsons sits down with Shannon Kinney, founder of Dream Local Digital, to break down what truly moves the needle for business growth after working with tens of thousands of businesses.
Shannon shares the realities behind scaling a marketing company over 17 years and why most businesses struggle to see ROI from their efforts. From defining what success actually looks like to building a marketing plan that aligns with real business goals, this conversation cuts through the noise and focuses on what works.
They dive into the gap between learning and implementation, why consistency matters more than intensity, and how business owners can simplify marketing without sacrificing results. Shannon also explains how to approach AI as a tool without losing authenticity and why most companies are using it incorrectly.
If you are trying to grow your business but feel overwhelmed by too many options, unclear results, or inconsistent marketing, this episode gives you a practical framework to regain control and start seeing traction.
Bio:
Founder & Client Success Officer, AKA “#HeadHoneyBadger”
Shannon Kinney is a seasoned startup Founder and Executive with over 30 years of experience. She is considered a thought leader in the online space, and is a highly sought after keynote speaker, advisor and consultant. With deep experience in sales, marketing, online product development, and leadership, this is her third nationally-scaled digital marketing solution company. She founded Dream Local Digital in 2009 “to bring the power of online marketing to small and medium sized businesses”, and also to master the craft of how to make SMBs successful on social media. She has a wide and highly engaged network of leaders in media, technology, and startups worldwide, and has developed Dream Local Digital to be a widely recognized brand as best of breed social media fulfillment. Dream Local Digital has helped over 90,000 businesses nationwide grow and scale with digital marketing.
To connect with our guest, click on the links below:
🎁Grab your free Marketing Plan Guide: https://dreamlocal.com/ebooks/marketing-plan-guide/
Connect with me:
https://www.linkedin.com/in/heather-parsons-cfo/
https://heatherparsons.com/links
Join the C-Suite Insiders Group: https://www.facebook.com/groups/csuiteinsiders
🎁Get your free checklist to Turn Your Business Success into Lasting Wealth https://info.thesummitcfo.com/investment-readiness-checklist
