Episode 3: Scaling Your Business – Growth Strategies that Work
How to take your business from six to seven figures with smart scaling techniques
REAL CONVERSATIONS THAT UNLOCK THE
PATH TO SUCCESS IN YOUR BUSINESS
REAL CONVERSATIONS THAT UNLOCK THE PATH TO SUCCESS IN YOUR BUSINESS
Unlock the Secrets to
BUSINESS SUCCESS
Welcome to C-Suite Secrets with Heather Parsons, the podcast where industry leaders, entrepreneurs, and executives share the strategies and insights that drive success. Get ready for raw, real conversations that will help you scale your business, master financial strategy, and lead with confidence. Tune in and transform the way you do business.
Unlock the Secrets to BUSINESS SUCCESS
Welcome to C-Suite Secrets with Heather Parsons, the podcast where industry leaders, entrepreneurs, and executives share the strategies and insights that drive success. Get ready for raw, real conversations that will help you scale your business, master financial strategy, and lead with confidence. Tune in and transform the way you do business.
Inside the Minds of Business Leaders
C-Suite Secrets with Heather Parsons goes beyond the surface, diving into the insights, challenges, and strategies that define successful businesses. Hosted by seasoned CFO and business strategist Heather Parsons, this podcast delivers actionable takeaways for startup founders, executives, and aspiring leaders looking to elevate their game.
Inside the Minds of Business Leaders
C-Suite Secrets with Heather Parsons goes beyond the surface, diving into the insights, challenges, and strategies that define successful businesses. Hosted by seasoned CFO and business strategist Heather Parsons, this podcast delivers actionable takeaways for startup founders, executives, and aspiring leaders looking to elevate their game.
C-Suite Insider: Join Our Exclusive Growth Community
Keep More Profits, Optimize Cash Flow & Scale Smarter
Running a business is demanding, and without the right financial and operational strategies, scaling can feel overwhelming. That’s why we created the C-Suite Summit Accelerator—a results-driven community designed to help entrepreneurs like you keep more profits, optimize cash flow, and scale with confidence.
With expert guidance, structured accountability, and a network of ambitious business owners, you’ll gain the clarity and tools needed to make smarter decisions and build a sustainable, wealth-generating business.
MEET
HEATHER PARSONS
Your Guide to Business Growth & Financial Mastery
Heather Parsons is a business strategist, CFO, and entrepreneur dedicated to helping companies optimize operations and scale successfully. With years of experience in financial management and executive leadership, she brings expert insights and engaging conversations with top industry professionals. C-Suite Secrets is her platform to share the lessons, strategies, and real-world experiences that drive business success.
CONNECT WITH HEATHER
MEET
HEATHER PARSONS
Your Guide to Business Growth & Financial Mastery
Heather Parsons is a business strategist, CFO, and entrepreneur dedicated to helping companies optimize operations and scale successfully. With years of experience in financial management and executive leadership, she brings expert insights and engaging conversations with top industry professionals. C-Suite Secrets is her platform to share the lessons, strategies, and real-world experiences that drive business success.
CONNECT WITH HEATHER
Request an Interview & Take the First Step Toward Smarter Growth
Fill out the form below to schedule a call with our team. We’ll discuss your business goals, financial strategy, and how the accelerator can help you scale with confidence.
C-Suite Secrets Guest Release Agreement
By agreeing to appear on the C-Suite Secrets podcast, I grant Summit CFO, LLC and its affiliates full permission to record, use, edit, and distribute the audio and video of my appearance. I understand and agree that:
They have the unrestricted, perpetual right to use my voice, image, name, and likeness captured during the recording.
The content may be used across any media—now known or later developed—for promotional, educational, or commercial purposes related to C-Suite Secrets or other affiliated content.
AI tools may be used for editing, transcription, and promotion, but never to alter the context or misrepresent the substance of the conversation.
I waive any rights to compensation, royalties, or approval, and release all claims related to the use of this material.
My appearance may be edited for clarity, length, or formatting as needed.
By appearing on the C-Suite Secrets podcast, I give Summit CFO, LLC and its affiliates full permission to record, use, and distribute the audio and video of my appearance across any platform, in any format, and in perpetuity. I understand that AI tools may be used for editing, transcription, and promotion, but my words will not be taken out of context or misrepresented. I waive any rights to compensation or approval and release Summit CFO, LLC and its affiliates from any claims related to the use of this content.
BEFORE OUR CALL, PLEASE BE SURE TO HAVE:
A LAPTOP OR DESKTOP
We’ll use Riverside for our call which has to be done via your laptop or desktop, not on your phone (for better quality). Riverside link will be sent out to you before we record.
A HIGH-QUALITY MIC
Bad sound quality is one of the top reasons why people don’t listen to a podcast. The better the sound quality, the more people will stick around to listen. If you don't have a high-quality microphone, earphones plugged into your computer work better than Bluetooth earbuds.
HEADPHONES
This will help you hear your sound levels and avoid an echo during the call. You need these even if you are using a separate mic.
VIDEO AND LIGHTING
We’ll be recording audio and video during our call. You don’t need a professional light kit but do make sure that you’re not in a dark room as this will be uploaded to YouTube as well. It’s helpful if the light is in front of you or at a 45-degree angle so that your face isn’t in shadow. Also avoid direct sunlight as it can be harsh on camera
NO NOISE OR DISTRACTIONS
The sounds of life can be very distracting in an audio, so try to find a quiet place to yourself where you won’t be disturbed for the whole time, we’ll be doing the interview. Find a quiet space or room, ideally a room that has carpet to avoid echoes. Please also help choose a time when there won't be as much ambient noise. Let me know if you need to change your time to adjust for noise.
HIGH SPEED INTERNET
Make sure you have a strong internet connection/signal to avoid any disruptions. The safest bet is to have an ethernet connection (if possible). I know this sometimes can’t be controlled. Just do your best!
BE YOURSELF!
The audience wants to hear from the real you! Do whatever makes you feel relaxed and confident and let me know if I can help you feel more at ease in any way ahead of the call.
Finally, if you want to get a feel for the podcast and check out past episodes, you can find it on your favorite podcast streaming platform, so make sure you take a listen in if you haven't already!
I have read the Recording Best Practices and Rights Release
By appearing on the C-Suite Secrets podcast, I give Summit CFO, LLC and its affiliates full permission to record, use, and distribute the audio and video of my appearance across any platform, in any format, and in perpetuity. I understand that AI tools may be used for editing, transcription, and promotion, but my words will not be taken out of context or misrepresented. I waive any rights to compensation or approval and release Summit CFO, LLC and its affiliates from any claims related to the use of this content.
Request an Interview & Take the First Step Toward Smarter Growth
Fill out the form below to schedule a call with our team. We’ll discuss your business goals, financial strategy, and how the accelerator can help you scale with confidence.
I have read the Recording Best Practices and Rights Release
By appearing on the C-Suite Secrets podcast, I give Summit CFO, LLC and its affiliates full permission to record, use, and distribute the audio and video of my appearance across any platform, in any format, and in perpetuity. I understand that AI tools may be used for editing, transcription, and promotion, but my words will not be taken out of context or misrepresented. I waive any rights to compensation or approval and release Summit CFO, LLC and its affiliates from any claims related to the use of this content.
C-Suite Secrets Guest Release Agreement
By agreeing to appear on the C-Suite Secrets podcast, I grant Summit CFO, LLC and its affiliates full permission to record, use, edit, and distribute the audio and video of my appearance. I understand and agree that:
They have the unrestricted, perpetual right to use my voice, image, name, and likeness captured during the recording.
The content may be used across any media—now known or later developed—for promotional, educational, or commercial purposes related to C-Suite Secrets or other affiliated content.
AI tools may be used for editing, transcription, and promotion, but never to alter the context or misrepresent the substance of the conversation.
I waive any rights to compensation, royalties, or approval, and release all claims related to the use of this material.
My appearance may be edited for clarity, length, or formatting as needed.
By appearing on the C-Suite Secrets podcast, I give Summit CFO, LLC and its affiliates full permission to record, use, and distribute the audio and video of my appearance across any platform, in any format, and in perpetuity. I understand that AI tools may be used for editing, transcription, and promotion, but my words will not be taken out of context or misrepresented. I waive any rights to compensation or approval and release Summit CFO, LLC and its affiliates from any claims related to the use of this content.
BEFORE OUR CALL, PLEASE BE SURE TO HAVE:
A LAPTOP OR DESKTOP
We’ll use Riverside for our call which has to be done via your laptop or desktop, not on your phone (for better quality). Riverside link will be sent out to you before we record.
A HIGH-QUALITY MIC
Bad sound quality is one of the top reasons why people don’t listen to a podcast. The better the sound quality, the more people will stick around to listen. If you don't have a high-quality microphone, earphones plugged into your computer work better than Bluetooth earbuds.
HEADPHONES
This will help you hear your sound levels and avoid an echo during the call. You need these even if you are using a separate mic.
VIDEO AND LIGHTING
We’ll be recording audio and video during our call. You don’t need a professional light kit but do make sure that you’re not in a dark room as this will be uploaded to YouTube as well. It’s helpful if the light is in front of you or at a 45-degree angle so that your face isn’t in shadow. Also avoid direct sunlight as it can be harsh on camera
NO NOISE OR DISTRACTIONS
The sounds of life can be very distracting in an audio, so try to find a quiet place to yourself where you won’t be disturbed for the whole time, we’ll be doing the interview. Find a quiet space or room, ideally a room that has carpet to avoid echoes. Please also help choose a time when there won't be as much ambient noise. Let me know if you need to change your time to adjust for noise.
HIGH SPEED INTERNET
Make sure you have a strong internet connection/signal to avoid any disruptions. The safest bet is to have an ethernet connection (if possible). I know this sometimes can’t be controlled. Just do your best!
BE YOURSELF!
The audience wants to hear from the real you! Do whatever makes you feel relaxed and confident and let me know if I can help you feel more at ease in any way ahead of the call.
Finally, if you want to get a feel for the podcast and check out past episodes, you can find it on your favorite podcast streaming platform, so make sure you take a listen in if you haven't already!
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