Season 1 | Episode 53: From Near-Death Business Moments to Long-Term Success
Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with Nacho Guzmán, founder of Latin Brand, a multinational advertising agency specializing in multicultural and Hispanic markets.
With nearly two decades in business, Nacho shares the unfiltered realities of entrepreneurship—from near-death business experiences to navigating industry disruption, building international teams, and staying relevant in the age of AI.
This conversation goes beyond surface-level strategy and dives into what actually sustains long-term success: resilience, humility, adaptability, and human connection.
Bio:
Nacho Guzmán has more than 25 years of experience in marketing and advertising. He has worked with multicultural and multinational brands across different categories, including public, non-profit, and government entities. His leadership and strategic skills have helped a wide range of brands and companies reach their goals and objectives
Nacho leads all marketing-related activities at LatinBrand. Clients he has currently and previously partnered with include: PepsiCo, Frito-Lay, Constellation Brands, Mars, Tito’s, Stoli, ALDI, Inc., among others
He offers strategic insights for regional, nationwide, and international campaigns targeting consumers with varying levels of acculturation.
Nacho has won numerous Industry Awards and is a member of various trade associations.
To connect with our guest, click on the links below:
FB https://www.facebook.com/LatinBrandUS
IG https://www.instagram.com/latinbrandus/
Linkedin https://www.linkedin.com/company/latin-brand-agency
Website: https://westcoastcontent.com/
Connect with me:
https://www.linkedin.com/in/heather-parsons-cfo/
https://heatherparsons.com/links
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