Season 1 | Episode 52: Why Answering the Phone Is the Fastest Way to Grow Your Business
Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with digital marketing veteran Marilyn Jenkins, who has been building and scaling businesses since the early days of the internet.
Marilyn shares what most business owners get wrong about marketing and why the real problem is rarely lead generation, it is what happens after the lead comes in. From missed phone calls to lack of follow up, she breaks down how simple operational gaps are quietly costing businesses revenue every single day.
The conversation dives into the realities of scaling a service-based business, including why discipline matters more than environment in remote work, how founders become the biggest bottleneck in their own growth, and what it actually takes to turn marketing into a predictable revenue engine.
Marilyn also explains how to leverage Google Business Profile, AI-driven search behavior, and Meta ads without overspending, along with practical strategies to nurture leads, increase conversions, and build long-term client relationships.
If you are a founder trying to grow without burning out, this episode is packed with actionable insights on delegation, systems, and the metrics that truly drive revenue.
Bio:
Marilyn Jenkins is a digital growth strategist and founder of MJ Media Group & Law Marketing Zone®, specializing in helping service-based businesses scale their business. Since the early 90s, she has developed strategic digital marketing plans spanning paid ads, SEO, Google Business Profile optimization, and bilingual call center services. Her expertise has generated remarkable results, including some clients exceeding seven-figure annual revenues and achieving a return on investment over 14x.
An expert in her field, Marilyn hosts the top 3% podcast, Leadership In Law, where she interviews prominent legal professionals on topics vital to growth and team building. Her cable TV show, The Marketing Zone, is on NowMedia.TV networks. She is also a published author of multiple books available on Amazon
To connect with our guest, click on the links below:
https://www.linkedin.com/in/marilynjenkins/
https://www.facebook.com/marilyn.jenkins.1232
https://www.instagram.com/lawmarketingzone/
Amazon Author page: https://amzn.to/4h6j4ra
Connect with me:
https://www.linkedin.com/in/heather-parsons-cfo/
https://heatherparsons.com/links
Join the C-Suite Insiders Group: https://www.facebook.com/groups/csuiteinsiders
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