Season 1 | Episode 47: The Real ROI of Content and Community with Kevin Maude
Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with entrepreneur and agency leader Kevin Maude to unpack what it really takes to build, pivot, and sustain a business over the long term.
Kevin shares his 30 plus year entrepreneurial journey, from launching early digital initiatives to running a 22 year video production company and evolving into a results driven marketing agency model. He explains how lowering barriers to entry in video production forced a strategic pivot and why agencies must adapt quickly to shifting market economics.
A central theme of the conversation is measurable ROI. Kevin outlines how his team builds strategy first by defining objectives, key metrics, and engagement benchmarks. Rather than focusing on vanity metrics like likes and views, he emphasizes community growth, meaningful engagement, and conversion driven alignment as true indicators of success.
To connect with our guest, click on the links below:
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